Broadcast-ready commercials and digital ads built for clear messages, strong performances, and flexible campaign formats.
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A commercial has one job in a very short window: make someone care before they look away. That means the concept, the pacing, and the first three seconds matter more than almost anything else you’ll produce this year.
We build commercials the way broadcast advertisers do, with a clear hook, a single message, and a call to action that’s impossible to miss. Whether it airs on cable, streams on OTT, or runs as a paid social ad.
You’re launching something and awareness needs to happen fast
Your competitors are running ads and you’re not in the conversation
You have a message that deserves broadcast-level production value
You need one asset that can run on TV, streaming, and social simultaneously
Every commercial production is planned to deliver across every screen your audience watches.
Full 30 or 60-second spot delivered to broadcast specifications.
15 and 6-second versions optimized for paid social and pre-roll.
9:16 and 1:1 versions ready for Stories, Reels, and mobile placements.
Big idea, first
You approve the shots
Full crew, full lighting
All formats, on time
“Our agency hired Mike to produce TV commercials and social media videos. Communication was clear, the creative element was essential, and our client was very happy.”
CEO, Millennium Agency
Yes — scripting and concept development are core parts of our service. We collaborate with you to build the narrative before any filming begins.
From concept to broadcast master
TV commercial production compresses a complete idea into a tightly controlled runtime. Every line, image, sound, and transition must help the viewer recognize the problem, understand the offer, remember the brand, and know what to do next. Strong production starts by defining the audience and placement, then builds a concept that remains clear even when attention is limited.
A 15-second spot is not simply a 30-second commercial cut in half. Script structure, shot duration, logo timing, disclaimers, and calls to action must be designed for each version. Planning the broadcast and connected-TV deliverables first prevents rushed edits later and creates room for additional digital variations from the same campaign.
Viewers should quickly understand the category, tone, and reason to keep watching. A visual hook can be a compelling problem, a recognizable setting, a striking performance, or a direct promise supported by evidence. The concept should be memorable without becoming confusing, and the brand should feel integrated rather than pasted onto the final frame.
Commercial work may require actors, real employees, customers, voiceover, controlled locations, wardrobe, props, or specialized equipment. Audio deserves equal attention because dialogue, music, and sound design carry much of the emotional impact. Pre-production resolves usage permissions, scheduling, weather alternatives, and production logistics before those decisions become expensive on set.
Broadcasters and media platforms may require specific resolutions, codecs, audio levels, captions, slates, or traffic instructions. Music licensed for non-broadcast work may require separate broadcast rights. LiFi can create the finished masters and alternate cuts, while the client and media partners confirm placement requirements, claims, legal language, and any industry-specific approvals.
For campaigns that also need social and web assets, TV commercial production can be planned alongside digital video marketing content. Request a quote with the intended runtime, audience, and placement details.
For additional context, review ad specifications.
Tell us about your campaign and we’ll be in touch within one business day.